Samrat Kumar Mukherjee

Samrat Mukherjee has been working as a faculty for last 11 years, and has published more than 20 papers in different journals.

Publications

An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
An Empirical Study on the Impact of Social Media Promotion of Branded Drugs on the Health Behavior of Indian Patients
Samrat Kumar Mukherjee, Abhijit Sarkar, Subhadeep Mukherjee, Jitendra Kumar, Ajeya Jha. © 2023. 17 pages.
Branded drug social media promotion (SMP) has increased dramatically in the recent era. The impact of this new phenomenon (although it is illegal in most countries) on patient...
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Samrat Kumar Mukherjee, Jitendra Kumar, Ajeya K Jha, Jaya Rani Rani. © 2022. 19 pages.
In the current scenario, extremely little information exists on the uses, benefits, and limitations of social media for health communication among the patients and health...
Analysis of Information About Medicines Available on Facebook
Analysis of Information About Medicines Available on Facebook
Samrat Kumar Mukherjee, Jitendra Kumar Kumar, Sushil Kumar Pareek, Ajeya K. Jha. © 2022. 13 pages.
There are many anxieties have been shown and perceived by the experts for SMP of medicines. This procedure of DTCA can be reciprocated, and one of the reason is the platform is...
Role and Usage of Social Media in COVID-19: An Analysis of Vaccination-Related Conspiracy Theories
Role and Usage of Social Media in COVID-19: An Analysis of Vaccination-Related Conspiracy Theories
Ankit Singh, Samrat Kumar Mukherjee, Vivek Pandey, Ajeya Jha. © 2022. 13 pages.
There are various misconceptions related to the COVID-19 and the vaccine. This study attempts to identify the role of social media in spreading the misinformation related to...
Dynamics of Social Media Promotion of Prescription Drugs and Resulting Patient Belief Systems
Dynamics of Social Media Promotion of Prescription Drugs and Resulting Patient Belief Systems
Samrat Kumar Mukherjee, Jitendra Kumar Kumar, Ajeya K. Jha, Jaya Rani Pandey. © 2021. 27 pages.
Social media has emerged as a powerful tool for communication. A large number of professional pharmaceutical associations are making their presence felt across social media by...
An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products
An Empirical Note on Comparative Perceptions of Indian Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products
Jaya Rani Pandey, Ajeya Jha, Samrat Kumar Mukherjee, Saibal Kumar Saha. © 2019. 26 pages.
Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law moot. Patients today increasingly...
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Role of Social Media Promotion of Prescription Drugs on Patient Belief-system and Behaviour
Samrat Kumar Mukherjee, Jitendra Kumar, Ajeya K Jha, Jaya Rani Rani. © 2019. 21 pages.
In the current scenario, extremely little information exists on the uses, benefits, and limitations of social media for health communication among the patients and health...
An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians
An Empirical Note on Perceptions of Patients and Physicians in Direct-to-Consumer Promotion of Pharmaceutical Products: Study of Indian Patients and Physicians
Ajeya Jha, Jaya Rani Pandey, Samrat Kumar Mukherjee. © 2018. 23 pages.
Direct promotion of pharmaceutical products to patients is not legal in India. Internet healthcare websites, however, have rendered this law as merely a paper-feast. Patients...