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About Us

Sara Teixeira

Sara Teixeira holds a PhD in Communication from the University of Vigo, Spain. Lecturer at ISCAP, IPP.

Publications

Using Influencer Marketing as a Digital Business Strategy

Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior...

The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern

Nowadays, environmental problems have been accentuated by the scarcity of natural resources, climate change, pollution levels, and waste. As a result, consumers have become more...

The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs

The best way to capture consumer attention and entice them to purchase is by generating leads using an inbound marketing strategy. The research question raised is about the...

Reaching Consensus About the Impact of Mobile Marketing Tools on Iberian Consumer Purchase Intention: A Delphi Study

Mobile is becoming central to communication and the development of marketing actions. This study aims to obtain a consensus from a panel of Iberian experts on which mobile...

Determining Consensus on the Acceptance and Actions of Metaverse Marketing in the Portuguese Market

This research aims to identify, through an expert panel, the variables that may be most relevant in influencing consumer acceptance of Metaverse marketing and which Metaverse...

Self-Promotion Strategies on Instagram: A Case Study of a Digital Micro-Influencer

This research aims to provide an overview of the main self-promotion strategies used on Instagram. It considers the case study of a digital influencer, analyzing her activity on...