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About Us

Sharuti Choudhary

Sharuti Choudhary is an accomplished professional serving as a Professor, COE-Digital Transformation & Customer Experience specializing in Marketing and Branding at Woxsen University in Hyderabad, India. With over 18 years of extensive experience in teaching, training development, and research, Dr. Choudhary holds a Doctorate Degree obtained in 2015, focusing on innovative marketing strategies. Her academic journey includes a Master's in Business Administration, a Master's in Computer Application, and an M.Sc in Information Technology. Dr. Choudhary's expertise extends to the realms of Marketing and Technology, where she has made significant contributions to the research field. Her work is evidenced by numerous international and national publications, featuring in reputable ABDC/Scopus Journals, as well as numerous edited book chapters. Beyond academia, Dr. Choudhary has played a pivotal role in conducting Management Development Programs (MDP), Faculty Development Programs (FDP), and training sessions for multinational companies, showcasing her commitment to bridging the gap between academia and industry.

Publications

From Waste to Wealth: Global Perspectives on Effective Management of Electronic Equipment Waste Towards Sustainable Development Goals (SDGs)

The exponential surge in global e-waste has emerged as a critical social, ecosystem, and public health matter. Within this chapter, the authors delve into the multifaceted...

Blockchain and Digital Twins: Concept, Applications, Challenges, and Potential

Digital twins and blockchain technology have revolutionized data management and accessibility in a variety of areas and opened a plethora of new and profitable business...