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About Us

Sheng-Hshiung Tsaur

Sheng-Hshiung Tsaur is a professor, Department of Marketing and Tourism Management, National Chiayi University, Chiayi City, Taiwan. His research interests include construct development and theory building in the disciplines of tourism, hospitality and leisure.

Publications

Tourist Inspiration and Its Empirical Study: A Mixed Methods Approach

Tourist inspiration is an emergent topic. Although studies in the psychology and marketing fields have examined inspiration theory, relevant concepts and measurement tools are...