Shenki Tyagi

Shenki Tyagi bestowed with the Young Influential faculty of the Year award - IISA 2022, bestowed with AND 6th Dr.Sarojini Naidu - The Nightingale of India INTERNATIONAL AWARD for working women 2022 in the Category of EDUCATIONIST .She is working an Assistant Prof in ITS Ghaziabad in the domain of Marketing and IIM Certified Digital Marketer. She is a Creative Director at I Transform Magazine by III. A very Dynamic Person who strongly believes in innovative teaching pedagogies while delivering a lecture. She is having rich experience of more than 10 years in Academic and corporate. Her professional and academic areas of Interest Include Digital Marketing, Marketing Management, Sales Management, E-Tailing, Visual Merchandising, Personal Branding, Business Organization, and Business environment. She is also an accomplished researcher with many research papers to her credit, including three case studies and Two Copyright under her name by Govt. Of India.

Publications

Neuroscience Marketing: A New Age Marketing
Neuroscience Marketing: A New Age Marketing
Shenki Tyagi, Mani Tyagi, Ashish Kumar Srivastava, Shefali Saluja. © 2024. 15 pages.
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli...
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace
Shenki Tyagi, Mani Tyagi. © 2024. 19 pages.
In the rapidly evolving landscape of the global workplace, the amalgamation of multicultural and multigenerational dynamics presents both challenges and opportunities for leaders...
Metaverse Is the Future of Influencer Marketing
Metaverse Is the Future of Influencer Marketing
Shenki Tyagi, Ashish Kumar Srivastava, Anjali Dubey, Divya Sharma. © 2023. 15 pages.
Influencer marketing is expected to undergo a transformation due to the rise of the metaverse. The metaverse is a virtual world where users can interact with each other and...
Camouflaging Marketing: An Essence of Sales Issues and Perspectives
Camouflaging Marketing: An Essence of Sales Issues and Perspectives
Shenki Tyagi, Ashish Kumar, Shilpi Sarna. © 2023. 23 pages.
Content marketing is an eye opener to various customers and prospecting consumers to give them the viewpoint of understanding and knowledge. Consumers are educated due to the...