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About Us

Shivani Malhan

Shivani Malhan is working as an Assistant Professor in Chitkara University. She completed her PhD in July,2020. Also, she has a corporate experience of two years in Tata Motors where she worked as a Territory Sales Manager and Regional Accessories manager. Moreover, she has worked as an Assistant Professor in DAV University in Marketing Management for five years. She has published many research papers in UGC Care listed journals and scopus indexed journals and has attended many national and international conferences and seminars. She has been awarded the “Best research paper presentation award” by IIT Roorkee.

Publications

Artificial Intelligence-Powered Political Advertising: Harnessing Data-Driven Insights for Campaign Strategies

This study examines how political advertising is changing in the age of artificial intelligence (AI) technologies. The objective of this chapter is to investigate the complex...

Unveiling the Uniqueness: Exploring Challenges and Opportunities in the Realm of Non-Fungible Tokens

Traditional ideas of ownership and value within the digital realm have been upended by the emergence of non-fungible tokens (NFTs). This study explores the complex world of NFTs...