Slavica Galić Biličić

Slavica Galić-Biličić has a Master's in Economics from the University of Professional Studies in Split, Croatia. Throughout her career, Slavica has excelled in various roles, including direct product presentations, consultation, sales, and customer care. She has been actively involved in activities such as brand labelling, brand awareness and brand promotion. Her promotional skills have also contributed to elevating brand awareness and ensuring the highest customer service standards. Currently, Slavica is employed at Pleso Prijevoz, a company operating within the Croatian airport system. Moreover, she i an entrepreneur. She runs a small business and uses social networks as her marketing tool. Her interests are in the areas of social networks, influencers, brand awareness and customer care.

Publications

Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age
Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age
Senka Borovac Zekan, Paula Odete Fernandes, A. Borowska-Pietrzak, Slavica Galić Biličić. © 2024. 15 pages.
This chapter will unravel the intricacies of influencer marketing, from its origins to its contemporary significance. Through a meticulously crafted case study, the readers will...