Sofia Daskou

Sofia Daskou is an Associate Professor in Business and Customer Management at Neapolis University Paphos. Prior to joining NUP, Dr Daskou was a Senior Lecturer in Marketing at Nottingham Trent University. Dr Daskou has served at the University of Plymouth, as Director of Postgraduate Programmes of Plymouth Business School, Relationship Development Manager and a lecturer in Marketing. She has also served as an assistant professor in Marketing and Coordinator of the MBA and Bachelor of Science in Business Administration programs of Hellenic American University in HAEC/ Athens in Greece. Her academic career commenced as a Lecturer B at the University of Strathclyde. Her research focuses on ethical consumption, entrepreneurial thinking, consumer issues, disordered eating and mindful consumption, customer satisfaction and loyalty, relationship marketing and CRM. Her work is published in journals such as: Nutrients, European Journal of Sport Science, International Journal of Economics and Business Research, Journal of Financial Services Marketing, Global Business & Economics Review, and Journal of Relationship Marketing. Since 2010, Dr Daskou is the President of the International Advisory Council for the Marketing Profession (IACMP), an advisory body to the International Institute of Marketing Professionals (IIMP).

Publications

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner. © 2023. 324 pages.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for...