Sridhar Manohar

Sridhar Manohar is currently working In Doctoral Research Center, Chitkara University, completed his doctorate in the area of Services Marketing from VIT Business School, VIT University. He has a Bachelor of Technology and Dual Masters in Business Administration and Organization Psychology. Dr. Sridhar further certified with FDP at IIM-A. He is expertise in Service Marketing, Innovation and Entrepreneurship, Scale Development Process and Multivariate Analytics and interests in teaching Business Analytics, Innovation and Entrepreneurship, Research Methodology and Marketing Management. He has published around 20 research papers that includes Scopus listed and ABDC ranked International Journals like – Society and Business Review, Benchmarking-An International Journal, Electronics Market, Corporate Reputation Review, International Journal of Services and Operations Management, International journal of Business Excellence and presented papers and ideas in numerous international conferences.

Publications

Innovative Technologies for Increasing Service Productivity
Innovative Technologies for Increasing Service Productivity
Sridhar Manohar, Amit Mittal, Sekar Raju, Arjun J. Nair. © 2024. 404 pages.
Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service...
Balancing Automation and Human Interaction in Modern Marketing
Balancing Automation and Human Interaction in Modern Marketing
Arjun J. Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. © 2024. 326 pages.
In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of...
The Evolving Nature of International Collaboration and Partnership
The Evolving Nature of International Collaboration and Partnership
Amanpreet Singh Chopra, Sridhar Manohar, Artur Zawadski, Mayank Jain. © 2024. 21 pages.
The growth aspirations of developing countries supported by industrial prowess of developed economies, while leading to phases of rapid globalisation across the world, also...
The Digital Disruption of Distribution: An Automobile Industry Perspective
The Digital Disruption of Distribution: An Automobile Industry Perspective
Kirtikumar Tolani, Asif Saraiya, Sridhar Manohar. © 2024. 26 pages.
Digital transformation across human activity has emerged as a critical evolutionary trend. It has not only led to the emergence of neo-business models but has disrupted...
Blockchain Technology in Peer-to-Peer Transactions Emphasizing Data Transparency and Security in Banking Services
Blockchain Technology in Peer-to-Peer Transactions Emphasizing Data Transparency and Security in Banking Services
Isha Nag, Sridhar Manohar. © 2024. 15 pages.
The banking system serves as the central and essential component of a functional economy. A robust banking system is essential for fostering economic growth and facilitating...
Role of Knowledge Management in Enhancing the Effectiveness of the Gig Economy
Role of Knowledge Management in Enhancing the Effectiveness of the Gig Economy
Arjun J. Nair, Sridhar Manohar, Rishi Chaudhry. © 2024. 15 pages.
This chapter intricately explores the ever-changing terrain of the gig economy, delving into the intricate facets of knowledge management and its profound impact on bolstering...
Unlocking the Metaverse and Navigating Legal Implications in the NFT Landscape
Unlocking the Metaverse and Navigating Legal Implications in the NFT Landscape
Nitika Sharma, Sridhar Manohar. © 2024. 17 pages.
The problem of intellectual property and legality in NFTs has gotten little attention thus far and requires additional research because of the increasingly digital nature of...
Reinforcing Requirements and Stimulating the Purchase Intentions: Growing Location Based Mobile Targeting Techniques
Reinforcing Requirements and Stimulating the Purchase Intentions: Growing Location Based Mobile Targeting Techniques
Sridhar Manohar, Vandana Sharma, Amit Mittal. © 2023. 10 pages.
This chapter briefly discusses the growing promotional techniques and marketing strategies adopted by organisations in attracting and retaining customers. The growth of...