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About Us

Sriparna Guha

Sriparna Guha is an Assistant Professor in the Department of Business Analytics at GITAM Deemed to be University, Visakhapatnam, India. She has completed her Ph.D. in Management from Brainware University, Kolkata, India. She has done her post graduation in the field of Economics from Rabindra Bharati University and has completed Post Graduate Diploma in Applied Economics and Information Management from Globsyn Business School, Kolkata, and PGDM in Business Analytics from AIMA, India. She has authored 8 research papers in National and International journal of repute. She has also attended different national and international workshops and conferences. Orcid: 0000-0003-3092-3722

Publications

Innovation in Tourism and Startups in Eastern India

Research conducted in the domain of smart city development reveals that the implementation of smart city initiatives has the propensity to draw individuals residing in the...

Creating Employment and Sustainable Livelihood Through Entrepreneurship: A Study of Artisans

This research investigates the effect of entrepreneurship on sustainable livelihood of the handicraft artisans. The study focuses on to check the relations between sustainable...