Stavros Kaperonis

Stavros KaperonisStavros Kaperonis is an Assistant Professor at the Department of Communication, Media and C anulture of the Panteion University of Social and Political Sciences in Athens, Greece. He has also served as an Adjunct Professor (407) at the Athens University of Economics and Business (AUEB). He holds a BSc (Hons) from the School of Science and Technology, Department of Natural Sciences (HOU), an MSc in Services Management from the Department of Business Administration of the Athens University of Economics and Business and a Ph.D. in Web Aesthetics and Usability from the Department of Public Administration of the Panteion University of Athens, Greece. Dr Kaperonis has been involved in numerous research projects. Since 2015, he has been teaching undergraduate and postgraduate programs in media, communication, and design in Greece. He has also been invited to give guest lectures in Italy and China. His main research interests include UX, CX, UI, HCI, AI/AR/VR/XR/MR environments, e-aesthetics, e-atmospherics, communication management, design and communication strategy, and video storytelling. His research papers have been published in conferences, journals, and edited books.

Publications

How Artificial Intelligence (AI) is Transforming the User Experience in Digital Marketing
How Artificial Intelligence (AI) is Transforming the User Experience in Digital Marketing
Stavros Kaperonis. © 2024. 25 pages.
In this part of the book, the authors are diving into how artificial intelligence (AI) is completely changing the game in digital marketing, especially when it comes to the user...
A Framework for Analyzing the Impact of Data Analytics and the Internet of Things on Digital Marketing
A Framework for Analyzing the Impact of Data Analytics and the Internet of Things on Digital Marketing
Dimitris K. Kardaras, Bill Karakostas, Stavroula G. Barbounaki, Stavros Kaperonis. © 2019. 30 pages.
The proliferation of the internet of things will open up new opportunities for implementing the digital transformation of businesses. Available data is expected to rise in...