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About Us

Stella Amara Aririguzoh

Stella Amara Aririguzoh has a PhD (Mass Communication), MBA (Management), MA (Broadcasting), MSc (Industrial Relations/Personnel Management) and BA (Mass Communication). She teaches Mass Communication and has a deep interest in political communication.

Publications

Global Perspectives on the Impact of Mass Media on Electoral Processes

The media play active roles in politics with different media channels serving as bridges that link the politicians and citizens together. It is clear that what the media...

Crystallization Effect of Television Broadcasts on Nigerian Voters During a Presidential Election

Television is popularly used to offer information to viewers during elections. There will always be citizens who register to participate in an election and then refuse to take...

Music, Political Messaging, and Nigeria's 2015 Presidential Election

Music and songs command public attention and generally appeal to a large number of people. During the 2015 Nigerian presidential election, some politicians and their parties...

The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria

Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfer theory of McCracken that says that celebrity image can be transferred to...

The Art of Deception in Political Advertising: A Study of Nigeria's 2015 Presidential Election Campaigns

Television advertising is a growing important aspect in presidential electoral campaigning. It accounts for a big part of the electioneering expenses. Presidential political...