Dr. Sukanta Kumar Baral, is an acclaimed global academician, closely associated with several National and Foreign universities for multiple academic and research activities. Prof. Baral has been applauded as a pragmatic visionary, who works to comprehend the social and economic factors that sustain poverty cycles and sustainable marketing practices globally in order to assist in the development and assessment of different successful social programmes. He has developed a novel approach to deliver by elucidating the connections and contributory ties between policy, poverty, behaviour, entrepreneurship and socio-economic status through the combination of creative field experiments and rigorous empirical analysis through international collaborations. Prof. Baral has working exposure with governments, multinational non-governmental organisations, corporations & academic institutions through different programmes. He is also a NAAC Assessor (Peer-team Member), Ministry of HRD, Govt. of India and significantly, has contributed a National Level Policy Paper on Higher Education Scenario of Chhattisgarh State to the Ministry of HRD, Government of India. Prof. Baral has contributed more than 150 Research Papers in different referred National and International Journals (including Scopus, ABDC & UGC Care Listed) to his credit. He has authored 14 books and edited 18 books (out of which 7 are at Scopus). He has worked with the renowned global publishers like Emerald, IGI Global, Taylor & Francis, Sage, Springer, etc. Prof. Baral has 28 years of rich experience in academia by holding several important positions at various levels and is currently working as Senior Professor, Department of Commerce, Faculty of Commerce & Management at Indira Gandhi National Tribal University (A Central University of Government of India), Amarkantak, Madhya Pradesh, India. He has authored 18 reference books, edited 16 books (out of 7 are at Scopus) and contributed 12 e-Resources. He has conferred with 35 National and International Awards and has earned 6 Indian Copyrights & 5 Patents to his credit. He is the Chief Editor of the ‘Splint International Journal of Professionals’, a Quarterly Peer Reviewed Multidisciplinary Journal, ISSN 2349 – 6045 (P), 2583 – 3561 (O). He is also a NAAC Assessor, Ministry of HRD, Govt. of India and working as Professor, Department of Commerce, Faculty of Commerce & Management at Indira Gandhi National Tribal University, Madhya Pradesh, India.