Sunita Kumar

Sunita Kumar is an Associate Professor in the School of Business and Management at CHRIST University, Banerghatta Road, Bengaluru, India. Her doctoral thesis was on brand strategies in retail marketing. She has published articles in various international and national refereed journals. Her areas of research interest include social media marketing, branding, Advertising and neuromarketing.

Publications

Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies
Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies
Poornima Nair, Sunita Kumar. © 2024. 18 pages.
In today's technology-driven landscape, the internet and social media have seamlessly woven themselves into the fabric of both brands and consumers' lives. Among the...
Unlocking the Power of AI: Extracting Actionable Insights From Corporate
Unlocking the Power of AI: Extracting Actionable Insights From Corporate
Sunita Kumar, Priya, Rashmi Rai. © 2024. 20 pages.
Nowadays, the corporate annual report is dynamic and forward-looking. The corporate annual report (CAR) is available publicly, although mainly consumed by investors and...
Factors Influencing Purchase Intention of Online Shopping Customers: A Review of the Existing Literature
Factors Influencing Purchase Intention of Online Shopping Customers: A Review of the Existing Literature
Sunita Kumar, Kavita Rawat, Praveen Babu, Roy Mathew. © 2024. 23 pages.
The rapid digital transformation, especially on the internet, has provided businesses with unprecedented opportunities for global expansion. This shift has revolutionized...
Corporate Governance for Sustainable Development
Corporate Governance for Sustainable Development
A. Sridharan, Sunita Kumar. © 2024. 20 pages.
Governance relates to structures and processes within an organisation to ensure greater accountability, a higher sense of responsiveness, transparency, and rule of law. Corporate...
Successful Footprints of ChatGPT Deployments in the Education Sector: Pros Outweigh Cons by Embracing Ethics and Etiquette
Successful Footprints of ChatGPT Deployments in the Education Sector: Pros Outweigh Cons by Embracing Ethics and Etiquette
Shivi Khanna, F. C. M. A. Nabanita Ghosh, Sunita Kumar. © 2024. 24 pages.
Artificial intelligence (AI) is essential in all aspects of life. One crucial area to examine is the integration of artificial intelligence in education. The true essence is in...
Study on the Development of Medical Tourism in India: A Rendition of Classical and Contemporary Medical Facilities
Study on the Development of Medical Tourism in India: A Rendition of Classical and Contemporary Medical Facilities
Sunita Kumar, Nabanita Ghosh, Shivi Khanna. © 2023. 27 pages.
The chapter focused on the developmental path of medical tourism with effect from ancient days of civilization till the present technological era. The journey of the medical...
Strengthening Supply Chain Management Through Technology
Strengthening Supply Chain Management Through Technology
A. Sridharan, Sunita Kumar. © 2023. 24 pages.
The removal of trade barriers with the advent of WTO and which led to LPG (liberalization, privatization, and globalization) across the universe increased choices of brands for...
Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime
Learn, Unlearn, and Relearn: A Step Towards Bringing Resilience in Business Organizations in the Post-COVID-19 Regime
Nabanita Ghosh, Anubha Srivastava, Sunita Kumar, Daniel Gnanaraj. © 2022. 27 pages.
The world on a whole has undergone a paradigm shift in its journey with the onset of the COVID-19 threat. Business houses of any stature tremendously suffered towards their...