Swati Oberoi Dham

Swati Oberoi Dham is the first Ph.D from Ansal University, in the niche area of Advergaming. She is a UGC-NET qualified, an Engineer (ECE) from Galgotia's College of Engineering & Technology and an MBA(Marketing) from IMT-Ghaziabad. Having worked with TATA Consultancy Services, she brings with her, a rich industry and academia experience of nearly 12 years. She has over half a dozen publications in indexed journals of repute. Dr. Swati loves to travel and hence has attended large number of National & International conferences. She was invited as a Session Chair for an International Conference (ICONTES 2017) at Kuala Lumpur. In a quest to upgrade her skills, she has also participated in a short term course on Business Analytics at IIT Roorkee (2017). She is actively involved in training young MBA students and making them industry ready by providing them the correct IT exposure. She heads the Marketing Club at School of Management and is also the Coordinator for B.Com(H) students. At Ansal University, she takes up courses such as Business Intelligence & Analytics, Advanced MS-Excel, Customer Relationship Management, Integrated Marketing Communication and so on.


Application of Gaming in New Media Marketing
Pratika Mishra, Swati Oberoi Dham. © 2019. 312 pages.
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming...
Demystifying the Indian Way of Doing Business: An Overview
Pratika Mishra, Chithambar Gupta V., Swati Oberoi Dham. © 2019. 14 pages.
The culture of India is ancient, close to 5000 years old, and is very unique, diverse and different from the western cultures – India's languages, food, clothing, customs...