Tariro S. Munyengeterwa

Tariro Munyengeterwa has an MA in Brand and Media Strategy from East Tennessee State University, and was the recipient of the Media and Communications award in Graduate Research. She currently serves as a Marketing Director in SC. She enjoys doing marketing technology research, and is a member of the Digital Marketing Institute (DMI). She is a marketing communications professional who has demonstrated a proven record of driving brand awareness and customer engagement through digital channels such as social media, content marketing, and paid search. Proficient in utilizing customer relationship management (CRM) tools to create effective marketing campaigns. Also, adept at using artificial intelligence to analyze data for email marketing, social media campaigns, and website traffic. Her future research interests center around artificial intelligence and cognitive dissonance, marketing communications, and brand strategy. Tariro likes to play basketball and spend time with her family when she isn't working.

Publications

Artificial Intelligence Trends and Perceptions: Content Strategy and the Customer Journey
Artificial Intelligence Trends and Perceptions: Content Strategy and the Customer Journey
Tariro S. Munyengeterwa, Melanie B. Richards, Joel B. Eaton. © 2023. 33 pages.
Artificial intelligence (AI) is increasingly reshaping brand and marketing communications. While significant research has been conducted on the impact of AI in other fields...