Vladimir Simovic

Vladimir Simovic is a researcher at the Scientific Research Center of the Australian University, Kuwait (AU) and the head of Digital Economics Department at the Institute of Economic Sciences, Serbia. His professional interests are in digital marketing, digital entrepreneurship, digital competencies, and information systems in business. He is project manager of the European ESF+ project on digital marketing competencies and participant of the European COST Action on artificial intelligence in business with over 15 years of research and teaching experience. He is the founder of several digital startups in Serbia and a think tank dedicated to innovative learning practices.

Publications

The Differences in Perceptions of Continuous Intention to Use Mobile Banking Apps: Evidence From Kuwait and Serbia
The Differences in Perceptions of Continuous Intention to Use Mobile Banking Apps: Evidence From Kuwait and Serbia
Vladimir Simovic, Faidon Theofanidis, Marija Antonijevic, Massouma Rahat, Yamen Nissi. © 2024. 21 pages.
The literature on continuous mobile banking use lacks research on cross-cultural variations and comparisons between countries at different levels of economic and technological...