Wasim Ahmed

Wasim Ahmed is a Senior Lecturer in Marketing at Hull University Business School with research interests in marketing analytics & AI, data science, and the use of social media in health and sport. He has previously held positions across the UK at Newcastle University, the University of Stirling, and Northumbria University. He has also completed an internship at Manchester United FC, producing an in-depth research report. Dr Ahmed has published various impactful research in well-ranked international peer-reviewed journals. Additionally, Dr. Ahmed has delivered many invited talks across industry, government, and academia, and his research is often featured across print and broadcast media. He completed his PhD at the University of Sheffield’s Information School (UK) and holds an MSc in Information Systems and a BA (Hons) Degree in Philosophy, also completed at the University of Sheffield.

Publications

Balancing Automation and Human Interaction in Modern Marketing
Balancing Automation and Human Interaction in Modern Marketing
Arjun J. Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed. © 2024. 326 pages.
In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of...