Xuechen Gao

Xuechen Gao received the Honours Bachelor of Commerce in Management Information Systems and Analytics from the University of Ottawa in Canada. She worked as an intern at Ipsos for four months in 2023 and at Capgemini for three months in 2021. Her research interest is in consumer behavior/psychology, brand image, and digital/media marketing, and she expects to work in the consulting industry after graduating with an MSc (Library and Information Management) at HKU.

Publications

Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore
Integration of Cultural Retailing With New Technologies and Media: A Case Study of the Suzhou Antique Bookstore
Xuechen Gao, Apple Hiu Ching Lam, Dickson K. W. Chiu. © 2023. 24 pages.
Due to rising operational expenses, competition from online booksellers, and the popularity of digital reading, many traditional bookstores in China have closed, while others are...
Antique Bookstore Marketing Strategies as Urban Cultural Landmarks: A Case Analysis for Suzhou Antique Bookstore
Antique Bookstore Marketing Strategies as Urban Cultural Landmarks: A Case Analysis for Suzhou Antique Bookstore
Chenyang Xu, Apple Hiu Ching Lam, Xuechen Gao, Dickson K. W. Chiu. © 2023. 27 pages.
Antique bookstores record the history of urban development and are crucial for urban cultural construction. Traditional business models can no longer meet antique bookstores'...