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About Us

Yuan Gao

Dr. Yuan Gao is an assistant professor of information systems at Ramapo College of New Jersey, USA. He holds a Master's degree in Computer and Information Science from Brooklyn College, and an MBA and a Ph.D. in Business from Zicklin School of Business, Baruch College-The City University of New York. His research interests include human computer interaction, user acceptance of technology, web interface design, online consumer behavior, and current issues in electronic commerce. His work has appeared or is forthcoming in conference proceedings, scholarly books, and academic journals such as The Electronic Library and Journal of Electronic Commerce in Organizations.

Publications

Web Systems Design and Online Consumer Behavior

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how...