Zeynep Benan Dondurucu

Zeynep Benan Dondurucu was born in Istanbul and graduated from Anadolu University, Faculty of Communication Sciences, Department of Public Relations and Advertising in 2010. She completed her master's thesis in Public Relations and Promotion at Istanbul University in 2014. Dondurucu completed his doctorate in the Department of Public Relations and Promotion at Kocaeli University in 2019 and worked as a research assistant at Kocaeli University, Faculty of Communication, Department of Public Relations and Promotion between 2013-2022. As of 2022, Dr. Dondurucu, who continues to work as a faculty member, received the title of “Associate Professor” in Communication Sciences in 2023. Dondurucu's research areas include new media research, civil society communication, hate speech and marginalization, digital advertising and marketing communication, and research methods.

Publications

Overconfidence and Optimism Biases in Insurance Purchasing Decisions and Overcoming Them Through Nudge
Overconfidence and Optimism Biases in Insurance Purchasing Decisions and Overcoming Them Through Nudge
Ayşe Pinar Uluçay, Selim Yazici, Zeynep Benan Dondurucu. © 2024. 25 pages.
The expectancy theory developed in behavioral finance has led to a significant paradigm shift by incorporating cognitive factors into the financial decision-making process....