Zulhamri Abdullah

Zulhamri Abdullah is a Resident Faculty and Associate Professor of Corporate Communication at the Department of Communication, FBMK, Universiti Putra Malaysia. Presently, he is also a Visibility Advisor of Green Identity Branding to the Centre for Corporate Strategy and Relations, UPM. He is an Editor in Chief of the Asian Journal of Applied Communication, UPM Press. He was a Deputy Dean (Research & Innovation) at the same faculty. He earned his Ph.D. in Public Relations from Cardiff University, UK, and his Postgraduate Diploma in Entrepreneurship from Cambridge University, UK. Currently, he is a Board Member of the Global Communication Association (GCA). He also leads the Global Capability Framework of Public Relations for a Malaysian Chapter, supported by the Global Alliance for Public Relations & Communication Management (GA). He has assessed more than 100 academic programs from various public and private universities as a lead accredited assessor of the Malaysian Qualification Agency (MQA). As a Project Leader, he has secured RM1.2 million worth of over 20 research grants/projects with a highly talented team. Presently, he has a 9 h-index with 185 citations in Scopus and a 15 h-index with 930 citations in Google Scholar. He has published more than 150 articles and over 60 articles as a senior author on the topics of corporate communication. His current research interests include corporate communications, organizational communication, corporate reputation, and entrepreneurship.

Publications

The Challenges and Constructive Role of Journalism During COVID-19 in Communication Ecology of Pandemic Reporting in the Global South
The Challenges and Constructive Role of Journalism During COVID-19 in Communication Ecology of Pandemic Reporting in the Global South
Sanan Waheed Khan, Zulhamri Abdullah, Syed Hassan Raza, Thathira Siriphan, Rarina Mookda, Rani Siti Fitriani. © 2023. 11 pages.
The COVID-19 pandemic has presented various challenges for journalism and the media in the Global South. In many countries, media outlets are struggling to cover the pandemic due...
Purchase Intention of Products Placed in Hollywood Movies Among Chinese Youth in Beijing
Purchase Intention of Products Placed in Hollywood Movies Among Chinese Youth in Beijing
Qing Zhu, Zulhamri Abdullah, Akmar Jkom, Jen Sern Tham. © 2022. 13 pages.
Product placement has been graded as one of the most influencing and attractive marketing strategy in gaining an above-average returns and getting better business shares. In this...