A comprehensive review of literature on country of origin evaluations can be found in Roth and Diamantopoulos (2010) and Dinnie (2004). One of the earliest research on country of origin studies dealt with the determination that evaluations of products from different countries by consumers are influenced by the country of origin of products, and development of country of origin as a construct (Schooler, 1965). Han (1989) finds that the country of origin is a major criterion while evaluating products along with other factors such as price, brand, and so on. Wall et al. (1991) find that quality perception about a product is influenced more by country of origin than price and brand. According to Cheron and Propeck (1997), country image has a higher influence on the perception of quality than on the intention to buy.