Applications of Intelligent Agents in Mobile Commerce: A Review

Applications of Intelligent Agents in Mobile Commerce: A Review

Suresh Sankaranarayanan (School of Computing and Informatics, Institut Teknologi Brunei, Darussalam, Brunei) and Subramaniam Ganesan (Department of Electrical and Computer Engineering, Oakland University, USA)
Copyright: © 2014 |Pages: 37
DOI: 10.4018/ijats.2014100103
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Mobile phone usage and its adoption have been growing at exponential rates. It is this exponential growth rate that has led many to predict Mobile Commerce (M-Commerce) as the next major evolution of Electronic Commerce (E-Commerce). While M-Commerce comes rich with unique features, it is currently lacking in usage when compared to traditional e-commerce. There are many challenges that must be addressed in this respect. These challenges are mostly inherent in the mobile devices, communication network, legal and regulatory infrastructure. The use of agents in e-commerce has long been explored in the context, resulting in a number of agent based e-commerce systems. It is not surprising then to note that many researchers believe that the problems that the M-Commerce now faces can be addressed well using agent technology. While there is an abundance of information on the use of agent based systems in other areas, there has been no great surge yet in the use of agent based systems in real world M-Commerce applications. We believe that this slow adoption of this agent technology is due to a lack of standards. There has been a quite an amount of research work carried out in the use of software intelligent agents in the M-Commerce applications like Shopping, Hotel, and Airline industries. These are outlined in the paper with appropriate screenshots and descriptions.
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2. Mobile Commerce

M-commerce market has witnessed a rapid and exponential growth (Butcher, 2010). This kind of increase in M-commerce added tremendous value towards increasing purchases made online and in-store. Many organizations are investing a lot towards developing a versatile front end mobile experiences and ensuring compatibility with their back end technology.

Many applications are available today for consumers possessing smart phones which provide luxury and comfort ability at the tip of their finger like browsing the stock for a company, adding goods to their shopping cart, Payment to supplier etc. One such example is E-bay allowing consumers to shop, buy, pay and review purchase history online. We will discuss in the next section the security aspects involved in M-Commerce

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