Climate Change Information and Media: A Study Among Youth in India

Climate Change Information and Media: A Study Among Youth in India

B. N. Neelima (Sri Padmavati Women's University, Tirupati, India)
Copyright: © 2018 |Pages: 14
DOI: 10.4018/IJEP.2018010101

Abstract

Climate change is a scientific, health, political, economic, national security, environmental, moral and religious issue, among many others. The article presents the findings of a study which investigates what messages and messengers best engage young people with climate science and its solutions. The opinions and media habits of young adults, aged 18-25 currently residing and studying in two metropolises of India, Bengaluru (Bangalore) and Chennai (Madras) vis-à-vis climate change have been elicited and interpreted. A survey of 500 randomly selected college and university students studying and residing in these two metropolises have revealed a heightened concern for the global environment and climate change issues among youth. The extent of information the respondents had on climate change issues was considerable. The respondents relied more on social media, especially blogs and networking groups for information on climate change, than the traditional mass media. Gender, economic status, course of study, and parental education were some of the important variables strongly associated with knowledge about climate change issues.
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Studies On Public’S Sources And Perceptions

Several studies have suggested that in some countries where low levels of media reporting of climate change have historically been the case, it may now be changing. In India, English language national newspaper coverage of climate change or global warming rose strongly between mid-2008 and at the end of 2009 (Boykoff, 2010). In China, a 2009 study suggested that the amount of coverage in Chinese media shot up in 2007 after very low coverage from 1998 to 2006, though it declined again in 2008 (Yan Wu, 2010). Studies of media coverage of climate change in Latin America indicate that Brazil has the highest levels of awareness and public concern than any other country in the world (Dunwoody & Peters, 1992).

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