Does the Design of Investor Relations Section Affect Enterprise Performance?: An Example From Listed Logistics Companies in China

Does the Design of Investor Relations Section Affect Enterprise Performance?: An Example From Listed Logistics Companies in China

Tianxin Li, Hua Liu
DOI: 10.4018/IJORIS.334698
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Abstract

With the development of the major e-commerce platforms in recent years, China's logistics enterprises have entered a stage of rapid development. A large number of logistics enterprises have resorted to external capital to seek development. Related research about website investor relations management arises at the historic moment. Based on the analysis of website content of listed logistics enterprises, this paper constructed an evaluation index of the website investor relationship management. The index includes motivating information factor, health information factor, and information transmission channels factor. Then the authors analyze and test the value effect of the website investor relations management of the listed logistics companies. The results show that health information factor has a positive impact on the current performance of enterprises, and this effect presents inverted u-shaped characteristics. The influence of incentive information on performance is characterized by u font. Information transmission channel factors have no significant impact on company performance.
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2. The Status Quo Of Investor Relations Management Of China's Listed Logistics Companies

With the emergence and rapid development of network technology, network channel has become an effective channel for investors to know the operation, strategy and performance of the company at low cost and conveniently. Enterprise websites have become the main communication path between listed companies and investors (Dominic Jones, 2002). There for, we searched the website information of 88 logistics enterprises listed in Shanghai and Shenzhen Stock Exchanges at the end of 2015, and used it as the basis of investor relationship management analysis of Logistics Listed Companies in China.

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