Emergency Messaging to General Public via Public Wireless Networks

Emergency Messaging to General Public via Public Wireless Networks

L-F Pau (Copenhagen Business School and Rotterdam School of Management, Denmark) and P. Simonsen (Accenture, Denmark)
DOI: 10.4018/jiscrm.2009070103
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Warnings to the broad population in an emergency situation, irrespective of location and condition, is a public policy responsibility. Public wireless networks offer now the opportunity to deliver emergency warnings in this way with explanations, because in many countries the mobile penetration rates and coverage are higher than any other access form. The article summarizes the analysis of the selection process between Short messaging services (SMS) and Cell Broadcast (CB) messaging in the context of Denmark based on end user requirements, stakeholder roles and case-based analysis. It demonstrates the many technical, cost-benefit and other tradeoffs needed in supporting the population now with a dependable and wide-spread technology. This research is the basis for a national policy.

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