According to Beckford (2010), quality has proved to be and remained a dominant theme in management thought since the mid-twentieth century. Djerdour & Patel (2000) asserted that organizations could no longer afford to view quality as an optional afterthought; however, quality is an essential strategy for organizational survival. Billich & Neto (2000) strongly advocated for the elementary importance of quality and proposed the need for quality even in the mundane operations of the organization. These range from decision-making and policy formulation to the utilization of resources, product or service delivery, and staffing to meet the expectations of clients (Baporikar & Sony, 2020a). Juran (1991) identified customers' satisfaction as the single most crucial aspect of delivering quality service to the customers. Nevertheless, a wide variety of definitions of quality is to be found in the literature, each with its particular orientation and conceptualization of the notion of excellence (LaKhal et al., 2006).