Enhancing Public Engagement for Green Diwali: An Initiative of Centre for Sustainability, Growth, and Development (CSGD)

Enhancing Public Engagement for Green Diwali: An Initiative of Centre for Sustainability, Growth, and Development (CSGD)

Vinod Kumar (International Management Institute, New Delhi, India), Vandana (Jagannath International Management School, Delhi, India), Praveen Goyal (Birla Institute of Technology and Science, Pilani, India) and Divesh Kumar (Malaviya National Institute of Technology, Jaipur, India)
DOI: 10.4018/IJSESD.2020100102
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Abstract

The purpose of this article is to engage student community to celebrate Green Diwali. The present study makes use of various engaging activities to generate awareness about the celebrating Diwali in unsustainable manner. The effectiveness of the activities was also measured through a questionnaire-based survey. The article provides an excellent example of educating and promoting sustainable development through celebration of Green Diwali. This study will encourage other institutions in the country to promoting sustainable development activities and take the initiatives like that of Green Diwali.
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Literature Review

Literature has discussed various perspective of festivals. These perspectives are related to impact of music on festivals, festival and local tourism, cultural identity due to festivals (Vartosis, 2006; Raj 2003; Hall, 2001). According to Yolal et. al (2009) festival are very important for the organizers as well. For example, government promotes festival for various strategic reasons (Allen et al., 2002). Festivals and events provide residents an opportunity to participate in community activities (Chwe, 1998). Members of the society can earn economic benefit along with better social and cultural bonding which may lead to preserving the traditions and customs of a particular community (Kaur and Kaul, 2017).

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