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Top1. Introduction
E-commerce refers to commercial and trade activities using modern electronic information technology, especially network technology (kabanda & brown, 2017). Since the beginning of the 21st century, with the rapid development of internet technology, the e-commerce network platform has undergone tremendous changes. Especially with the rapid decline of network costs, and the acceleration of network infrastructure construction, the development speed of e-commerce has significantly been improved (chen et al., 2015; uzoka et al., 2017). The development of e-commerce is the driving force for the world economy's future development and a vital driving force for transforming the world economy into a knowledge-based economy. E-commerce soon becomes the main form of business activity (hua, 2016; wei & ho, 2019). However, with the rapid development of the e-commerce economy, e-commerce fraud appears to be out of place in the e-commerce symphony, seriously damaging the e-commerce activities (kj et al., 2015). As people expect credit risk to become higher and higher, more and more internet users have abandoned online transactions (zhang et al., 2019). As the domestic e-commerce market is still in the development stage, the environment in all aspects is still immature, and online fraud is more serious (maier, 2018). Internet users have experienced consumer fraud on the internet, and the number of internet users has reached 38.8 million (chen et al., 2016). China internet network information center warned that many phishing websites use fake official website addresses and web contents to defraud online banking or credit card passwords. In the case of uncertain website authenticity, most internet users will abandon online transactions, and the development of e-commerce requires a more credible and reliable network environment (tamini & sorgho, 2018; taylor, 2016).
With the rapid development of Internet technology, e-commerce companies continue to develop, which changes corporate marketing models. In the era of the global e-commerce economy, an enterprise's destiny and the supporting point of its development depend on users' decisions and between users and enterprises, according to the network and its regulations, through different business operations and mutual information channels. In today's society, the application of e-commerce in enterprises has gradually changed from basic theoretical research to practical development. Many companies have obtained the recognition of the capital market and successfully gone public. Various e-commerce platforms are also operating in an excellent operating mode. Traditional business structure and trading methods have changed due to e-commerce, and corporate marketing models have also changed. The research on the e-commerce marketing model between enterprises is increasing, which has promoted more and more mature e-commerce marketing models, with significant development and innovation. Corporate marketing and e-commerce are inseparable, and corporate marketing focuses on communication and feedback with customers. Corporate marketing technology and previous marketing models have been affected by the research of new marketing models, and the development of corporate marketing innovation practices has been significantly improved.
Yunita believed that customer loyalty is required in e-commerce, and using social media is one of the new ways for maintenance. He studied the correlation to find out how social media affected its members' loyalty and surveyed 257 Facebook-registered users with multiple linear regression methods. Social media plays a massive role in increasing the likelihood of repeated purchases and loyalty behavior, but this strategy does not affect mouth-to-mouth sales(Kaluzhsky, 2015; Kim, 2019).