Evaluation of Tourism E-Commerce User Satisfaction

1. Introduction

With the development of social economy and the improvement of people's economic level, people's demands for life are getting higher and higher. The Internet has gradually integrated into the tourism industry (Pereira et al., 2016; Zhang et al., n.d.). The traditional travel agency has a long time, the ground floor storefront, and the residents feel safe. The price is at the bottom, but there are too many available and unnecessary things to buy, which are not cheap together. However, shopping is too much and shopping time is also large. Time is too fast, not to travel but to go wild. Tourism e-commerce: There are less tourism business websites, and the overall development level of tourism e-commerce is low (Pilelienė et al., 2016; Choi et al., 2019). However, with the development of the Internet era, traditional tourism will gradually integrate into tourism E-commerce (Hopp et al., 2015).