Identifying and Analyzing Popular Phrases Multi-Dimensionally in Social Media Data

Identifying and Analyzing Popular Phrases Multi-Dimensionally in Social Media Data

Zhongying Zhao, Chao Li, Yong Zhang, Joshua Zhexue Huang, Jun Luo, Shengzhong Feng, Jianping Fan
Copyright: © 2015 |Pages: 15
DOI: 10.4018/IJDWM.2015070105
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Abstract

With the success of social media, social network analysis has become a very hot research topic and attracted much attention in the last decade. Most studies focus on analyzing the whole network from the perspective of topology or contents. However, there is still no systematic model proposed for multi-dimensional analysis on big social media data. Furthermore, little work has been done on identifying emerging new popular phrases and analyzing them multi-dimensionally. In this paper, the authors first propose an interactive systematic framework. In order to detect the emerging new popular phrases effectively and efficiently, they present an N-Pat Tree model and give some filtering mechanisms. They also propose an algorithm to find and analyze new popular phrases multi-dimensionally. The experiments on one-year Tencent-Microblogs data have demonstrated the effectiveness of their work and shown many meaningful results.
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2. The Framework To Analyze Social Media Data Multi-Dimensionally

It is an undeniable fact that social media is generating large volume data every day. Those data has two important characteristics: (1) they are often generated with a variety of dimensions; (2) they usually contain large number of new popular phrases. In order to discover more meaningful knowledge from those data, we propose a framework to analyze social media data multi-dimensionally, as shown in Figure 1.

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