Investigating the Engage in Electronic Societies via Facebook in the Arab World

Investigating the Engage in Electronic Societies via Facebook in the Arab World

Saad Ghaleb Yaseen (Department of Economics and Administrative Sciences, Al-Zytoonah University of Jordan, Amman, Jordan) and Khaled Saleh Al Omoush (Department of Management Information Systems, Al-Zytoonah University of Jordan, Amman, Jordan)
Copyright: © 2013 |Pages: 19
DOI: 10.4018/jthi.2013040102


The purpose of this study is to develop and validate a comprehensive framework to elucidate the relationship between members’ motivations, attitudes, behavior, and usage patterns of Social Networking Sites (SNSs) as a platform of Electronic Societies (e-societies) focusing on Facebook social networking platform. A questionnaire survey method was used to collect data. The sample included Facebook users from six Arab countries. Structural Equation Modeling (SEM), using EQS, was conducted to analyze the data. The results indicated that motivations to engage in e-societies via Facebook, including self-presentation, social interaction, and curiosity, play a pivotal role in explaining Facebook user’s attitudes, electronic behavior, and usage patterns. The findings suggest that Facebook has succeeded in providing the fundamental building blocks of e-society construction and copying the features of physical societies, satisfying the basic human needs of social networking. The present study contributes to a deeper understanding of why and how people join the SNSs as a major standardized instrument in building the universal e-societies across boundaries, languages, and cultures.
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Electronic Societies

According to Merriam-Webster’s Collegiate Dictionary, society is an enduring and cooperating social group whose members have developed organized patterns of relationships through interaction with one another ( Social psychology recognizes the need for social networks as fundamental of building societies construction (Adler & Kwon, 2002; Kobler et al., 2010). The need of connectedness and feeling of staying in touch within ongoing social relationships corresponds to one of the basic human motivational principles that inspire social behavior (Kobler et al., 2010). A social network is a set of individuals or other social entities, such as organizations, connected by a set of socially meaningful relationships (Wellman, 1997).

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