Looks on Faces: An Interactive Experience

Looks on Faces: An Interactive Experience

Mauricio da Silva Oliveira Junior, Mirian N. Tavares, Juciano de Sousa Lacerda, Glícia M. Azevedo de M. Tinoco
Copyright: © 2020 |Pages: 18
DOI: 10.4018/IJCICG.2020010102
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The case here presented brings a work created to raise awareness about sexually transmitted infections and how they can be close to our reality. Advertising campaigns to combat sexual infections converge in prevention before any path to cure or treatment. One of the most efficient and inexpensive methods for such protection is the use of condoms, and in studies of advertising campaigns carried out around the world, it is noticed that there is an incentive to use this prevention method, but there is no supply of the item. This is an issue the work presented intended to solve. The work used augmented reality resources on a printed panel with historical and artistic content, a time-based code management system and an automated device to complete the interaction with the viewer, all managed by the artifact itself, without the need for human support. This work was initially part of the 7th Doctoral Retreat in Digital Media-Art at Universidade Aberta de Portugal (UAb-PT) and Universidade do Algarve (Ualg) and is part of the doctoral thesis of the researcher and author of this study.
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2. State Of The Art Study

For the production of doctoral research and consequently the artifact to be developed in the general scope of the research, it was necessary to survey the situation on public health communication and the paths it follows. Naturally (due to the connection between research and the work produced), such analysis helped in the ways to follow the production of the artifact.

The authors used the Integrative Review methodology to do this, as it has specific details that facilitate the systematization of the search. Dal et al. (2008) claim that “this research method [integrative review] allows the synthesis of multiple published studies and allows general conclusions about a particular area of ​​study”.

To start the integrative review, the researchers limited the research interval in the last five years (between 2014 and 2018) and chose the Google Scholar, SciELO and Medline databases (part of PubMed). The three databases were chosen because they are a reference in biomedical research in Latin America (Puccini et al., 2015).

In the first search, the authors used the following keywords: STI, Sexually Transmitted Infection, STD, Sexually Transmitted Disease, Syphilis, AIDS, HIV, Advertising Campaign and its variables in Portuguese: IST, Infecção Sexualmente Transmissível, DST, Doença Sexualmente Transmissível, Sífilis, AIDS, HIV, Advertising, Campanha publicitária.

Medline found three results, but none within the 5-year interval; SciELO did not bring any results; Google Scholar presented two results with terms in Portuguese and 982 search results in English. The authors set out on a second search, refining the search terms in English to just: “HIV AIDS, Advertising” (bringing ten results) and “Syphilis awareness campaign” with no results.

The search brought twelve results, where one of them had a broken link, not allowing access to the file or other information. Of the remaining eleven, seven had open access and four were paid. Two materials were published in Portuguese, six in English, one in Spanish, one in Korean and one in Czech. As a selection criterion, the researchers chose to analyze only the surveys offered for free and in Portuguese, English and Spanish. After this screening, the result was reduced to six publications.

Table 1.
Results of integrative review
Research TitleTypeLanguagePurchase
Knowledge about HIV / AIDS of elderly people seen at a Health Center in São Luís / MAMasters dissertationPortugueseFree
The use of advertisements to prevent the spread of HIV-AIDSEnd of course paperPortugueseFree
Advocating social marketing as ultimate weapon to fighting HIV/AIDS propagation, and related discrimination and stigmatisationAcademic PaperEnglishFree
The Impact of Social Marketing Mix and Message Effectiveness to Target Audience Behavior of HIV/AidsAcademic PaperEnglishFree
Language and HIV/AIDS Health Promotion in Small Scale Marginalized CommunitiesAcademic PaperEnglishFree
The corporate and advertising visual identity of the Agustín Tomalá Foundation of people with HIV / AIDS in the city of Guayaquil in 2016End of course paperSpanishFree

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