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In Finland, the municipalities are required by law to provide and organize health services for their residents. The Finnish health care system is characterized by universal coverage based on citizenship. Health services are typically financed through taxes in this kind of system (Schmid, Cacace, Götze, & Rothgang, 2010, p. 465). In practice, public health centres are the means by which the primary health care is organized. However, providing basic health care does not mean that the municipality should necessarily produce the services itself. There are several options for how the health services can be organized. The municipality may, for instance, provide the services together with other municipalities or purchase them from the markets, outsourcing being one of the possible ways of purchasing services. Privatization, a common form of market-oriented reforms in some countries e.g., the United Kingdom, is not possible within the limits of the current legislation in Finland (Ollila & Koivusalo, 2009; Pollock, 2005). Outsourcing in public health care is, however, almost universally used as a privatization process. The primary aim of the public sector is to increase efficiency and decrease costs by integrating private sector services into the public sphere (Young, 2008, p. 446).
New liberalist competition practices were adopted from economics and the private sector into Finnish public health care during the 1990s (Laiho & Ruoholinna, 2011, p. 13). In 2008 about a quarter of service production in social and health care occured outside the public sector in Finland (National Institute for Health and Welfare, 2010a). The outsourcing of health centres is one example of a global change in which marketization has gained ground in the field of health care (Laamanen, Simonsen-Rehn, Suominen, Øvretveit, & Brommels, 2008; Plomp, 2008). In Finland there are several municipalities in which the work of entire health centres has been outsourced to private service providers (Parmanne & Vänskä, 2006, p. 5202). Altogether, the significance of outsourcing in public health care has been quite modest.
Expressed in the parlance of competition, outsourced health centres represent one private industry or form of production in health care (Porter, 1990, p. 317). In health care competition does not mean only putting out services to competitive bidding or privatization. It is a matter of competition in health results, and the competition is about who produces quality services (Teperi, Porter, Vuorenkoski, & Baron, 2009).
Outsourcing is one of the possible ways to patch up the deficit of health care workers in the public sector. As a long-term solution, medical education has been increased and health care professionals have been recruited from abroad, just as in the other European countries suffering from a lack of health care professionals (Fabian, 2005; Tiilikka & Tolkki, 2009). In Finland international companies try to recruit health care staff from abroad, which means that the home country of a health care professional has one doctor or nurse less (Allsop, Bourgeault, Evetts, Le Bianic, Jones, & Wrede, 2009, p. 504). Outsourcing has mostly been used in extreme situations where the municipalities are in danger of failing in their statutory requirement to provide services for their inhabitants due to the lack of medical staff. This has been the case in all of the three municipalities where the research was conducted.