Perceptions of Social Media Impact on Social Behavior of Students: A Comparison between Students and Faculty

Perceptions of Social Media Impact on Social Behavior of Students: A Comparison between Students and Faculty

Khairuddin Hashim (King Abdulaziz University, Jeddah, Saudi Arabia), Laila Al-Sharqi (King Abdulaziz University, Jeddah, Saudi Arabia) and Ibrahim Kutbi (King Abdulaziz University, Jeddah, Saudi Arabia)
DOI: 10.4018/IJVCSN.2016040101


Social media has become pervasive, impacting the social fabric and culture of our society. This study investigates differences and similarities between students' and faculty's perceptions of social media impact on social behavior of students. Data were collected using a specially designed survey. The sample size was 2605 students and 507 faculty of different genders and ages. Research outcome indicates that students and faculty are familiar with and are immersed in social media use. The findings support the advantages of social media use on students' social behavior and do not indicate any obvious disadvantages. The findings of the study include identification of dominant group perceptions pertaining to advantages and disadvantages of social media use on social behavior of students. Common concerns of the two groups pertaining to students include physical inactivity, social introversion, exposure to bullying and domination attitudes; and mental dullness. These findings can help discern possible issues relating to use of social media affecting social behavior.
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2. Literature Review

In a survey done by Bagget and Williams (2012), students agree that social media is a means to connect between individuals and is used as a way to sharing interest. These are useful tools for communication and education, and are a means to keep in touch with people professionally. They provide an opportunity for networking in any profession. With time constraints and demanding class schedules, social media provide an opportunity to multitask because students do not want to spend time creating multiple individual messages. They commonly use Facebook, watch television or a video, talk, email friends and family, and write papers or conduct research all at the same time.

A study by Venezuela, Park and Kee (2008) supports the notion that both the medium technological capabilities as well as the actual content it transmits influence people’s attitudes and behaviors. Apart from the above, some general observations were made. First and foremost, online social networks are effective structures for connecting people, allowing them to create content and participate in public affairs in a meaningful way. Second, social networks are not just a place to spend time in but are useful tools for collective action.

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