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Knowledge is considered to be the most valuable resource that is capable of bringing a sustainable competitive advantage (Bontis, 2001; Hung, Yang, Lien, McLean, & Kuo, 2010). Such a competitive advantage can be gained thanks to using internal resources, including employees and their capability to share knowledge (Dyer & Nobeoka, 2000); the use of unique knowledge to produce a certain product (McGivern & Tvorik, 1997); and the promotion of innovation and creativity (Cho & Pucik, 2005). As knowledge can support the uniqueness of a certain organization (Andriessen, 2004), differences in organizational performance can be explained by different approaches to the management of knowledge in different organizations (Massingham & Massingham, 2014). As Wiig (1997) proposed, changes associated with knowledge management, such as information technology (IT) implementation, the sharing of expert knowledge or the motivation of employees to learn and share knowledge, can lead to the increased profitability and viability of an organization. Thus, organizations have started to use knowledge management techniques to enhance work with knowledge and to increase the value of knowledge assets.
The relation between knowledge management and organizational performance is the field that needs deeper understanding (Zack, McKeen, & Singh, 2009). Although organizations invest more and more in knowledge management (Mills & Smith, 2011), organizations are often not aware of the benefits that knowledge management can bring (López-Nicolás & Meroño-Cerdán, 2011). Additionally, many organizations do not know how to measure the benefits of knowledge management (Jennex, Smolnik, & Croasdell, 2016) because measures of knowledge management that impact organizational productivity must be specific to every organization, and their identification must follow from a knowledge management strategy (Jennex, 2008b). Another reason why deeper research is appropriate is that performance can be understood differently. According to Pavelková and Knápková (2009), performance might be viewed differently from each stakeholder’s point of view because each stakeholder wants the organization to achieve different goals.
From the process point of view, knowledge management can be defined as a set of activities, including the creation, sharing and usage of knowledge (Častorál, 2008); knowledge acquisition (Cantner, Joel, & Schmidt, 2009; Fink & Ploder, 2009; Heisig, 2009); knowledge storing and identification (Fink & Ploder, 2009); knowledge verification (Thite, 2004); accumulation; knowledge internalization (Lee, Leong, Hew, & Ooi, 2013) and knowledge interception (Cantner et al., 2009). The mentioned activities involve people, technologies, assets, processes and tools (An, Deng, Chao, & Bai, 2014; Heisig, 2009).