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Top2. Creative Process: From Feelings To Facts
Freud argued that a cogent thought process, to say nothing of conscious intellectual work, could not exist amidst the unruliness of visual experience. Over the last half century in a sequence of landmark books, Rudolf Arnheim has not only shown us how wrong that is, he has parsed the grammar of form with uncanny acuity and taught us how to read it. (Jonathan Fineberg, author of Art Since 1940)
One of the structural differences between Art and Design resides on its intention: the aesthetics of Design is functionally motivated and good design solves a problem, Art doesn’t exist to be functional and instead of giving an answer, good Art opens the possibility for multiple interpretations. This thought was critical to report on the intention of this artwork. It was led by an inspirational moment and the nature and process of feeling inspired is something hard to clarify due to its subjectivity. In the case of this work was a feeling of engagement with the altar of that church, in particular, with the sacred art figures presence and composition that seemed somehow unnatural in that environment (See Figure 1).
Figure 1. Photo capturing the church's altar without the light intervention
I can describe the meaning of this particular ‘inspiration’ as an emotional desire sustained by a creative visualization as a process of imagination that conducted to an artistic vision. It’s a visual thought that is willing to speak by its own means to express a certain dimension- I define it as the nature of my personal visual thinking (Arnheim, 1969). Accepting or rejecting such ‘inspiration’ depends on the quality and value one attributes to the artistic vision. This relates to the initial evaluation at the beginning of the creative process. To evaluate such decision, one needs to organize and formalize the initial concept in a simple way and to imagine how it can be produced and constructed (See Figure 2). The pictures shown in Figures 1-3 resume the stages of the creative design process (Marcos et al., 2009).
Figure 2. Concept art done by using the photo with overlay digital graphics
Figure 3. Photo capturing the final work with the projected light intervention