In this section, we examine the day-to-day operational activities at the franchisor headquarters in senior care. Figure 1 illustrates the interactions of the franchisor with all four of its entities: customers and business units, prospective franchisees, suppliers, and government; as well as performing relevant activities (represented by rectangles): marketing its products and services in senior care, assisting in creating distinguished brand names indispensable in attracting new customers, selling to the franchisees, and handling the diversified financing quandaries.
Understanding the franchisor learning process in senior care