Utilizing Information Technology in Senior Care Franchises

Utilizing Information Technology in Senior Care Franchises

Ye-Sho Chen (Louisiana State University, Baton Rouge, USA)
Copyright: © 2018 |Pages: 15
DOI: 10.4018/IJCCP.2018070104
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Franchising involves receiving business rights. In addition to the popular growth strategy for many businesses, franchising has emerged over the years as a pathway to wealth creation for entrepreneurs interested in senior care. In this article, the authors first discuss the use of information technology in senior care franchises, including franchisor/franchisee relationships and the essential indicators needed to allow a good relationship to flourish, and the inevitability of collaborative learning and innovation. This leads to the discussion of the working knowledge development among the franchisor and the fellow franchisees. Second, this paper discusses that an attention-based IT infrastructure that will enable the senior care knowledge sharing and dissemination between the franchisor and the franchisee.
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Understanding The Franchisor In Senior Care

In this section, we examine the day-to-day operational activities at the franchisor headquarters in senior care. Figure 1 illustrates the interactions of the franchisor with all four of its entities: customers and business units, prospective franchisees, suppliers, and government; as well as performing relevant activities (represented by rectangles): marketing its products and services in senior care, assisting in creating distinguished brand names indispensable in attracting new customers, selling to the franchisees, and handling the diversified financing quandaries.

Figure 1.

Understanding the franchisor learning process in senior care


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