Creativity needs to be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily only benefits a small portion of the world’s population. A small portion of the world’s population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. This should be done with limited resources and enabling people to become active contributors to help solve these green problems and help prevent extinction.
This book focuses on the importance of green creativity, eco-innovation and collaboration to create a more sustainable world. This comprehensive and timely publications is an essential reference source, building on the available literature and joint expertise in the field of management, while providing further research opportunities in this dynamic field. It provides the resource necessary for governments, nonprofit and for-profit organizations, and managers to address sustainability needs in businesses and countries around the world.