Multidisciplinary Approaches to Green Creativity, Eco-Innovation, and Collaboration
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Multidisciplinary Approaches to Green Creativity, Eco-Innovation, and Collaboration

Ziska Fields (University of Johannesburg, South Africa)
Pages: 300
DOI: 10.4018/978-1-6684-6366-6
ISBN13: 9781668463666|ISBN10: 1668463660|EISBN13: 9781668463680|ISBN13 Softcover: 9781668463673
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Description & Coverage
Description:

Creativity needs to be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily only benefits a small portion of the world’s population. A small portion of the world’s population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. This should be done with limited resources and enabling people to become active contributors to help solve these green problems and help prevent extinction.

This book focuses on the importance of green creativity, eco-innovation and collaboration to create a more sustainable world. This comprehensive and timely publications is an essential reference source, building on the available literature and joint expertise in the field of management, while providing further research opportunities in this dynamic field. It provides the resource necessary for governments, nonprofit and for-profit organizations, and managers to address sustainability needs in businesses and countries around the world.

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Editor/Author Biographies
Ziska Fields (PhD) was an Associate Professor and Academic Leader at the University of KwaZulu-Natal, South Africa. She recently joined the University of Johannesburg. For this book, her affiliation will still be the University of KwaZulu-Natal. Professor Fields has 13 years’ experience in the Financial Industry in South Africa and has 11 years’ Higher Education experience. Her qualifications include a BA (Communication Sciences), Diploma in Management Studies, MBA (Cum Laude) and PhD. She teaches various Management and Entrepreneurship courses at undergraduate and postgraduate levels. Her research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She also developed two theoretical models to measure creativity in South Africa, focusing on the youth and tertiary education. She also has various other research areas, which include Entrepreneurship, Management, Innovation, Higher Education, Responsible Management Education, Artificial Intelligence, Future Studies and Information Technology. She edited three books titled “Incorporating Business Models and Strategies into Social Entrepreneurship”, “Collective creativity for responsible and sustainable business practice” and “Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution”. She has published various book chapters and papers in internationally recognized journals and presented various conference papers. She is a member of the South African Institute of Management (SAIM), Ethics Institute of SA (EthicsSA) and Institute of People Management (IPM).
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