A Selection of Shipping Business Strategy for Containership using an Evidential Reasoning Method

A Selection of Shipping Business Strategy for Containership using an Evidential Reasoning Method

N.S.F. Abdul Rahman (Universiti Malaysia Terengganu, Malaysia)
Copyright: © 2014 |Pages: 18
DOI: 10.4018/978-1-4666-4317-8.ch014
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Abstract

Various shipping business strategies have been proposed by researchers due to the uncertainty of global conditions. The aims of those strategies are to reduce emissions produced by containerships and the vessel expenditure costs. A decision-making technique incorporating an evidential reasoning method, a fuzzy-link-based technique, and an analytical hierarchy process approach is used for selecting the most beneficial shipping business strategy. A set of qualitative data is obtained from expert judgments. A strategy “combination of Mega Containership and Reduction of Ports of Call” is classified as the most beneficial shipping business strategy in a dynamic operational environment.
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Introduction

1976, 1986, 1997, and 2008/2009 were the years which possessed the bad economic histories globally (Tomas et al., 2010). The major impacts of these years were the decrease of the domestic and international business activities, ultimately increasing the price of all consumables, foods and fuels. The increase of fuel price resulted in the increase of public and private transportation costs. Due to the bad global economic situation, the development of economic activity was dramatically slow; thus, firms decided to save money rather than invest.

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