A Sentiment Analysis and Role of Twitter for Health Communications: The Case of #stayhome During the Pandemic

A Sentiment Analysis and Role of Twitter for Health Communications: The Case of #stayhome During the Pandemic

Erkan Çiçek, Uğur Gündüz
DOI: 10.4018/978-1-7998-8421-7.ch011
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Abstract

Social media has been in our lives so much lately that it is an undeniable fact that global pandemics, which constitute an important part of our lives, are also affected by these networks and that they exist in these networks and share the users. The purpose of making this hashtag analysis is to reveal the difference in discourse and language while analyzing Twitter data and to evaluate the effects of a global pandemic crisis on language, message, and crisis management with social media data. This form of analysis is typically completed through amassing textual content data then investigating the “sentiment” conveyed. Within the scope of the study, 11,300 Twitter messages posted with the #stayhome hashtag between 30 May 2020 and 6 June 2020 were examined. The impact and reliability of social media in disaster management could be questioned by carrying out a content analysis based totally on the semantic analysis of the messages given on the Twitter posts with the phrases and frequencies used.
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Introduction

As mentioned in the social media messages of 2020, as a humor element, the new year was on its way to bring a timeframe with disasters. The new Coronavirus, which emerged in Wuhan with the beginning of the Chinese New Year holiday in late January, began to establish its own agenda slowly later on to occupy the agenda with its scientific name Covid-19. Referring to various social media, including Twitter (primarily in Turkey), the ridicule with the habits and food culture of the Chinese people were the favorite ones for the first few days of the pandemic. In public spehere we also see that the vicious political debates up to produce rhetoric over sharp hatred derived content by rather unskilled and remote users instead of the correct information about the epidemic heavily into circulation.

“Coronaviruses, so named because of the outer fringe of envelope proteins reminiscent of crown ('corona’ in Latin), are a family of enveloped RNA viruses” (Burrell et al., 2017). “The interim name of the virus and the disease was also recommended by WHO as 2019-nCoV acute respiratory disease which was named as COVID-19 (Co:corona, VI: virus, D: disease, which first cases appear in 2019) later on February 11 provided by International Classification of Diseases (ICD)” (Chen et al., 2020). “COVID-19 started in December 2019, like a viral outbreak in Wuhan city of central Hubei province of China. A cluster of about 40 cases of pneumonia of unknown aetiology was reported, some of the patients being vendors and dealers in the Huanan Seafood market there. World Health Organization (WHO) along with Chinese authorities started working together and the etiological agent was soon established to be a new virus and was named Novel Corona Virus (2019-nCoV). Meanwhile, on 11th January China announced its first COVID-19 related death of a 61-year-old man, exposed to the seafood market” (WHO, 2020a).

“Over a period of few weeks, the infection spread across the globe in rapid pace” (WHO, 2020b). “Looking at the stretch of countries this outbreak spread to, WHO declared it a Public Health Emergency of International Concern on 30th January 2020 (WHO,2020b, 2020c). Amidst the increasing deaths in China, the first death outside China was (of a Chinese man from Wuhan) reported in the Philippines on 2nd February, 2020. On 11th February, WHO introduced a call for the brand new coronavirus disease: COVID-19. On the 11th of March, WHO declared COVID-19 - a pandemic as by then about 114 countries were affected” (WHO, 2020c).

The COVID-19 outbreak caught the whole world surprisingly offhand. This epidemic, which almost no generation in the world has experienced before, is not similar to cholera or plague outbreaks we can learn from history due to today's global conditions. The fact that everywhere is accessible in the modern world is one of the factors that make it difficult to prevent the epidemic. The developed countries of the capitalist economy, on the other hand, are confused that this epidemic, which they do not take seriously enough, will threaten themselves; Consequently, it does not seem possible for capitalism to find a solution to the inner contradictions that it is currently experiencing. Because even the most optimistic estimates about how long the epidemic can last are expressed in years.

“It took time for the rest of the world to understand the extent of the danger that the virus, which first appeared in Wuhan, China in December 2019, will pose to public health. During the first two months of 2020, cross-country movements and hence the expansion continued” (Chen et al., 2020). “While the severity of the situation increased irrevocably during the lost time, it was until March 11, 2020, that the world understood that it had a common problem and that the World Health Organization declared the COVID-19 outbreak pandemic” (WHO,2020a). “The approaches of leaders in the most developed countries of the world, such as the USA and the UK, that reject science and disregard public health, led the problem to the crisis stage and the epidemic to evolve into dramatic points in a short time in European countries such as Italy and France. It was announced the day of the announcement of the first case of pandemic and flights cancelled, border closure, measures began with the holiday of schools and universities, the government of the medical priority is very capital-driven consider their economic stimulus packages, citizens also stay at home 'proposed' brought about a process” (Tufan & Kayaaslan, 2020).

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