Agriculture Livelihood Security: Industry CSR Initiative

Abstract

This chapter describes how through the prism of CSR, industry can take a stride in evolving its relationship with the stakeholders. Agriculture continues to remain the mainstay of livelihood for chunk of the population. The sector is drawn with the dual daunting challenges of producing more simultaneously without depleting natural resources. A pilot study is instituted to gain an insight into the CSR-agriculture initiative of the industry. This conceptual chapter has not attempted to triangulate the primary data, focusing on similar issues from other studies. However, the proposed 3D approach: “Diverse Dynamic Dignified,” is an outcome of FGD which provides a framework to take a broader view for wider replication by customizing it to the local conditions. This chapter contributes to the existing literature and advocates that the industry should prioritize agriculture livelihood security in their CSR endeavors.