Aligning Interactive Multimedia Development Practices With Mayer's Split-Attention Effect Principle

Aligning Interactive Multimedia Development Practices With Mayer's Split-Attention Effect Principle

Yousra Banoor Rajabalee
DOI: 10.4018/978-1-6684-4940-0.ch002
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Abstract

Multimedia learning can be defined as the construction of knowledge based on instructions that are delivered through the combined use of visuals such as text, images, animations, etc. It is best described by Richard Mayer, one of the leading researchers in this area who postulated that people learn better from words and pictures than from words alone. Multimedia instructions have for objectives to enhance and promote meaningful learning. The split-attention effect occurs when multimedia instruction is designed in a way that it requires learners to split their attention between, and mentally integrate multiple sources of information that are separate in temporal or physical dimensions/locations. Mayer's principles are guiding constructs, useful for creating effective interactive multimedia materials. This chapter elaborates and sheds light on how to creatively design or develop multimedia learning materials, which can create constructive knowledge by sustaining good engagement in learning and by overcoming and managing the split-attention problems.
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Background

Multimedia learning provides an informative set of principles to design instructional materials. These materials can include both visual and verbal modes of learning in the form of static pictures and illustrations, animations, on-screen text, etc. It can also involve the use of narration, whereby using audio to highlight essential information all throughout a presentation. The use of sound in multimedia learning helps to enhance learning by providing an extra channel of information to learners. The audio provides additional information that support different learning styles of learners. For instance, a learner might learn and acquire more knowledge while listening to the audio at the same time watching the visual information, than simply reading lines of text on the screen or watching the animated images. Although we say that pictures are worth a thousand words, audio will also add interest to the video. In this way, the instructional message will foster meaningful learning to take place and help learners to build constructive knowledge from the multimedia presentations.

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