MLA
Raghubansie, Antonius, et al. "An Investigation of the Evaluation of the Viral Marketing Research." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 201-227. https://doi.org/10.4018/978-1-4666-7357-1.ch010
APA
Raghubansie, A., El-Gohary, H., & Samaradivakara, C. (2015). An Investigation of the Evaluation of the Viral Marketing Research. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 201-227). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch010
Chicago
Raghubansie, Antonius, Hatem El-Gohary, and Chandrani Samaradivakara. "An Investigation of the Evaluation of the Viral Marketing Research." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 201-227. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch010
Export Reference