MLA
Sainz de Abajo, Beatriz, et al. "Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 62-78. https://doi.org/10.4018/978-1-4666-1598-4.ch004
APA
Sainz de Abajo, B., Díez, I. D., Coronado, M. L., & Lozano, C. D. (2012). Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 62-78). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch004
Chicago
Sainz de Abajo, Beatriz, et al. "Analysis of the Variables which Determine a Good E-Marketing Strategy: The Techniques Most Used During Times of Crisis." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 62-78. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch004
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