Applying Name Knowledge to Information Qualtiy Assessments

Abstract

An introduction to name knowledge and its application to information quality assessments through an expert system is discussed in this chapter. The quality of name information has become an increasingly important issue as companies strive to implement Customer Relationship Management (CRM) strategies in which the customer name plays an important role in the entity resolution process for data integration applications - ultimately impacting customer recognition systems. As many applications have been developed and refined for assessing and improving the quality of mailing address information, the potential exists to affect a similar success for customer name information. This chapter discusses both theoretical and practical considerations in the approach, design, and administration of systems for assessing the quality of name information.