Artificial Intelligence in Different Business Domains: Ethical Concerns

Abstract

Generative artificial intelligence (AI) refers to a form of AI technology that possesses the capability to produce a diverse array of content, encompassing text, images, artificially generated data, sound and chat responses. Generative AI is a complex branch of AI that allows systems to create new content by using current information such as text, audio, video. Due to the distribution of unlawful material, copyright violations, privacy of data violations, and the amplifying of preexisting biases, this powerful technology also raises serious ethical issues. Privacy, security issues and raising ethical concerns addressing the future of generative AI in different business domains and functions namely, Marketing, Human Resources, Finance, operations and information technology are discussed in this chapter.