MLA
Bridges, Eileen,et al. "Attracting and Retaining Online Buyers: Comparing B2B and B2C Customers." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 1-27. https://doi.org/10.4018/978-1-59140-321-0.ch001
APA
Bridges, E., Goldsmith, R. E., & Hofacker, C. F. (2005). Attracting and Retaining Online Buyers: Comparing B2B and B2C Customers. In I. Clarke III, & T. Flaherty (Ed.), Advances in Electronic Marketing (pp. 1-27). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch001
Chicago
Bridges, Eileen and Ronald E. Goldsmith, and Charles F. Hofacker. "Attracting and Retaining Online Buyers: Comparing B2B and B2C Customers." In Advances in Electronic Marketing. edited by Clarke III, Irvine, and Theresa B. Flaherty, 1-27. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch001
Export Reference
