Best Practices for Tour Guides at Christian and Islamic Religious Sites: A Case Study of Jordan

Best Practices for Tour Guides at Christian and Islamic Religious Sites: A Case Study of Jordan

Sawsan Khreis (Yarmouk University, Irbid, Jordan), Jean Michel Chapuis (University of Paris 1 Panthéon-Sorbonne, France) and Mohammed Shunnaq (Yarmouk University, Irbid, Jordan)
Copyright: © 2020 |Pages: 27
DOI: 10.4018/978-1-7998-3725-1.ch009
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Abstract

Tourism is a major economic pillar for many countries; it enables them to increase gross domestic product, improves the population lifestyle, and preserves natural, cultural, and religious tourism assets. Tourism appears as a magic tool that could change the future of a developing country. However, tourism requires qualified human resources who can deliver high-quality service. Tour guides assume a great responsibility as they communicate with tourists during their sojourn. Their mission is even more critical if they have to accompany tourists to sacred tourist destinations where tourists are engaged in religious activities. The best practices of guides embedded with tourist behaviors are expected to enhance a peaceful world and provide a good touristic experience.
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Background

Many online guides and publications are available that outline best practices for the tourism sector (Harrill, 2005; Kişi, 2019). Previous studies have almost exclusively focused on best practices for tourism development, sustainable tourism, destination management, and other areas of tourism activities. However, available literature on the best practices of tourist guides for religious tourism in the Middle East, and particularly in Jordan, is insufficient. Earlier studies have called for a wider investigation in measuring the importance of tourist guides and the quality of their performance as co-creators of the tourism experience in different contexts because these studies are not generalizable and largely inconclusive.

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